A huge stark travertine cube perforated by the 216 arches, Rome's Palazzo della Civiltà Italiana is a six-story line of sight of loveliness with a freighted over and above. Fascist dictator Benito Mussolini entrusted the structure as an exhibition arena for a 1942 world's fair that had been canceled after he declared battle with Britain and France, and it received languished ever since. But come come down, the magnificent white elephant, the best midcentury take on the ancient Colosseum, becomes the headquarters for FENDI iPhone case after an 18-month renovation. Your move marks the fashion house's 90th anniversary, as well as creative director Karl Lagerfeld's 50th year with the insurer}.
"Karl told me that when he's to these questions, he feels like he's on a spaceship being transported into the future, " informs me FENDI case chairman and CEO Pietro Beccari, elated at taking own the landmark, which was concocted by the Rationalist architects Giovanni Guerrini, Ernesto Lapadula, and Mario Romano while anchors the EUR district when it comes to southern Rome. (The palazzo the of several Fendi-financed historic restorations—among them the Trevi Fountain—being finalized this year. ) Lagerfeld has been busily channeling the haunting architecture in order to label's latest collections and catwalk sets, while the creative studio Concordia Project has translated the rebattu into Fendi window dressings throughout the globe.
Since Beccari joined the company four years ago, one of his goals may to unify its offices while design studio, which have long been of separation in different parts of the city, under a single rooftop. When the careful rehab, led by the architect Marco Costanzi, is entire, the 204, 500-square-foot edifice may possibly accommodate hundreds of employees and offer the best ground-floor bookstore and gallery, both of them open to the public. Ceilings will save original chandeliers retrieved from the cellar, where the fur atelier will be covered (Fendi's first couture fur array debuts in Paris in July). A rooftop restaurant is also at the bottom of discussion.
"The palazzo is only surrounding 15 minutes from the airport, so we will one of the first things that visitors see when they certainly arrive in the city, " Beccari ideas with pride, adding that the outstanding site in the capital was besides irresistible to pass up. "It's representational: We're not just Fendi—we're Fendi Roma. " fendi. com
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