In recent days, said before the launch of pumpkin has completed 1.5 million angel round of financing. This investment-army, lead investor, PA duo angel investment fund and Zhejiang reported that DreamWorks shot. Pumpkin said in June this year to start preparing for July site online open beta, App launched in August.
Pumpkin says mine is technology's products, ray technology is the first focused on intelligent hardware industry media, launched in March 2014, focus on wearable, smart home, drones and other intelligence hardware, evaluation-related products. Pumpkin said Luo with a media background, the founder, in addition to five other members have business background, or are all the digital enthusiasts.
Liao Xianghong, founder, "we were like Amoy, and technology products. Our needs of the shopping platform, but the shopping platform is recommended for more cheap, discounted products, bring us cheap products but it does not meet our demand for good things. "
Pumpkin said before the team Thunder technology team has accumulated many technologies, 3C and knowledge in the field of intelligent products, pumpkin said the pursuit of quality of life and focus more on quality rather than price when you purchase goods shopping platform result for the user.
In the case of budget relative, pumpkin says pick a good product from a mass-merchandise, introduce and recommend, the user can jump directly from the site to the address the purchase of this product.
Content production, said pumpkin using EGC+PGC mode, editorial team generates a specific topic or category recommended lists on a regular basis, and to maintain the list. Pumpkin said after introducing the talent mechanism, editors will share into readable list, share talent will earn points, red envelope, sharing and other incentives.
In terms of business models, Liao Xianghong said, "at present, said pumpkin has its own advertising revenue. Access after a certain amount of users in the future, we will also want to provide users with group buying electrical contractor services, cash back, custom, App-end also became a focus of our development. "
There are massive shopping platform on the market today, said pumpkin shopping platform is distinguished from preferential information, most of the recommended products are higher priced consumer goods, is also more demanding on quality consumer groups.
Business Guide Web site numerous today, market consultation on media, promotional information aggregation classes, shopping search and community sharing a few products. Shopping site as a connectivity tools, can reduce the cost of the choice on the one hand, on the other hand to provide seller with quality traffic entrance and lower marketing costs.
However e-commerce shopping site also faces a number of difficulties:
First of all, this type of website development relies on sophisticated e-commerce site, by drainage into profits in the process, stickiness is not high promotion costs are also high.
Secondly, all e-commerce platform development, the advantages of e-commerce giants also began to reflect. A case study of Jing dong, whose brand has been established, very mature logistics system, and users can often get themes recommendations and special offers. In such cases, e-commerce shopping site of the living space and narrow lot. No longer burn O2O spell subsidy in the first
Liao Xianghong said: "information asymmetry exists, so shopping sites will always have its value. Successful transformation of ' beautiful ' has shown shopping site's business model is viable, but after more vertical areas. "
E-commerce shopping platform if you want long-term growth, should itself not only as a traffic entrance, but should also cultivate customer loyalty. Improve the quality of shopping on the one hand, vertical in product analysis, on the, you can work directly with brand business, in terms of media properties for profit.