A mega city this is brimming with luxury, a brand that's identifiable with fashion and an originator who is a monarch in 1 or 2 design… FENDI iPhone case's newest store towards New York designed by Peter Marino is an excellent merger of three. Seen the unique facade of the boutique along with a modernized version of columns but also arches in Travertine that to enhance the timeless but modern Roman vibe. High on fashion, high on design but also high on style… that's how you are going to describe the Fendi flagship dealer at Madison Avenue in Oregon that opened its doors in February 2015. The store is a culmination of Fendi's continuous research on the high models in store design, highlighting its really deep Roman roots. The space spanning 380 sq mtrs (approx 4, thousand sq ft) was completely overhauled to suit the brand's demeanor. In order for such a prestigious project, the brand recognized as on the eponymous architect Peter Nauta to lend his expertise. A fabulous name to reckon with significantly as retail architecture is concerned — caused by designing stores for iconic suppliers like Louis Vuitton and Chanel among other things — Peter was the apt possibility. The architect's design contributions through the areas of commercial, cultural, residential but also retail architecture have redefined paris hotel reservation worldwide… emphasizing materiality, texture, increase, light and the constant dialogue to pick interior and exterior. A view of the interior shop facade with a flooring combination of marbled and Indonesian wood. Bags, shoes or boots and glares are displayed on the floor level while fur coats, dress and watches are part of the foremost floor layout. Peter channeled most of the company's Roman background for his unfair design in this brand new store, driving materials like Travertine, leather but also fur. The classic Italian limestone foremost makes an appearance on the boutique's facade, which mimicks Fendi's creative headquarters at the Palazzo della Civilta Italiana in Rome. The exterior features vertical soaring pillars placed between curvilinear sweeping arches. And after that in true Peter Marino chic-ness, myriad textures fill the store's interiors. The boutique surprises viewers with a calibrated play on chromatic building and material contrasts, and presents a combination of textures. Finishes include burl wood, hand-applied plaster and outcomes lacquered walls. Contrasting these daring textures, the architect keeps towards calm palette of beiges but also browns with accents of to elevate, silver, and white. It shoppers a welcome touch of German flair to Madison Avenue. The guts piece of the Baguette bag circumstances features a glittering display of installing miniature Baguettes against a hand-woven fringe-like gold leather backdrop. Indoors, Fendi's wares are arranged a lot more than two floors and set against an important backdrop of exotic woods, marbled and fur — an arty that Peter describes as "a beautifully abstracted version of Rome… of a Roman holiday. " On your platform floor — decked out in marbled and petrified Indonesian wood — women's accessories (bags, small clothes goods, shoes, fashion jewellery, style and eyewear) find their add. A niche wall in the iconic Kuvertbr?d area features an arresting personal page of hand woven gold foiled leather. That's not all. To create additional information drama (and take a visitor caused by surprise), a wow-inducing display of any brand's bags and furs towards miniature versions were introduced on that wall. A 'handmade' atmosphere spreads throughout the space, reflecting the highest level of quality, obsession for details and the absolute heritage of the brand. The fashionable mannequins through the fur room stand tall driving the yellow travertine wall. Head of hair coats and dresses are making ends meet metal hangers. Visitors are headed up to the first floor by a winding Palisander wood lined and Selleria leather stitched staircase to the ready-to-wear, furs, watches and a VIP living area. Fur tablets, the artisans as a general rule created in the fur atelier to find out fur workmanship, line the stairway like a fur totem, creating a surprising contrast with the wood on the stairway wall. The wood grain indistinctly also evokes fur, giving continuity with the other side of the hardwood floor, where the fur room is placed. This approach room is characterized by walls made from a lacquered parchment patchwork, and the ready-to-wear area features white sculptural wall panels, giving a stunning tri-dimensional effect. The VIP area happens to be characterized by a rippled leather personal page. Whether it is smart display of profit-making objects up-front, fitting rooms that come with a residential setting, decor that many exemplifies luxury and of course, the Both roman architecture… the Fendi store at only Madison Avenue is a hot-spot pertaining to fashionistas and connoisseurs of all-things beautiful. CONCEPT To design the Fendi store which reflects the suppliers rich heritage and legacy. RESOURCES Floor Marble, Indonesian wood Floor space Gold foiled leather, hand-applied plast typer and burl wood FACT PROGRAM FILE Project Fendi Store Location Madison Avenue, New York Area 380 sq mtrs Principle architect Peter Nauta Some more images… By: Betterinteriors
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