"Betta, is not as simple as you might think. "Craig told us that holding a cigarette in her hand, leaning on a Chair, lying on the floor behind the white cat.
Who is 24 years old, came to Beijing from Shanxi University, unwilling to return to his hometown after graduation, find a paycheck home to friends and relatives enviable job, live in a small narrow room, usually Internet access being refused AcFun (hereinafter the "site") and beep beep (hereinafter "b").
But unlike most girls of the same age was her biggest hobby is not shopping or watching dramas, but to play the game, challenging the highest difficulty of the game and collect the game's Platinum achievement, since high school, who developed the side playing companions find overly obsessive habit.
"At that time I don't believe it was boring to watch others play games," in a video chat, who recalls her experiences in the fighting fish, "of course, I definitely think I have to play the game for others to read to this day. "
In a sense, fighting fish--it is playing the role of "barrage of live sharing Web site"-changed lives. In fighting fish she has nearly 1000 followers, which is nearly 10 times times the number on her contacts, she almost 20 times times the number on the PSN friends, is her account b station 50 times times the number of followers.
This is small in the eyes of the fish.
In this site, Prime time every night will have more than 10 million viewers, including the League of Heroes (League of Legends, hereinafter referred to as LOL), games such as the legend of furnace slag and DoTA2, live video, and interact with the anchor through the barrage.
In the past year, if betta million salary to sign an anchor zeal has not enough that you have intuitive knowledge of it, then, Wang Sicong appeared to brush, live in the course of hundreds of thousands of viewers, and as platform "Super Administrator" story that will absolutely shock you this new site that was born just two years the force of the explosion. Legend of the PayPal mafia entrepreneurship
10 years ago, for most people, fighting fish may also was a popular Idol or Coppola's movie. Now, for more people, fighting fish means a new way of life and business.
Start
Fighting fish on their own links page on the AcFun website in the first place, however, this is actually a now unable to open Web site-April 2014, AcFun domain name. TV change. com,100 days. com domain name is stop parsing.
Without a station, and bettas may not necessarily face this now.
In January 2013, a station introduced live plates "broadcasting". For most people, perhaps Japan imported words also seem a bit esoteric, but familiar with NicoNico and Japan the second element of a site user, b, this revision was apparently has been too overwhelmed with rapid momentum of a station brings new opportunities. A station official obviously would like to seize this opportunity, not only in the Home strong recommendation released, a large number of popular UP primary--barrage users on a Web site often to this alleged video Uploaders--have opened their own Studio to attract viewers. Even though a station either on the user's size and development prospects have been unable and great compare to the b station, singing initially confirmed to LOL, popular games such as DoTA consisting mainly of live barrages the combination of harvest and the audience a lot of audience attention.
"You know, after Fate/Zero our position was not very optimistic," a titanium a station employee told the media, "mainly because we don't know what they carry, then all of a sudden a ' broadcast ', played for a while and found the results were pretty good, really a lot of people thought we caught a chance again. You take breath and jump in to do this thing. "
However, contrary to the staff and users is unexpected, broadcasting eventually parted company with the a station, he and a majority of users even more confused and dissatisfied is that betta after independent TV originally did not support AcFun the account registration.
"We and they work in the same building, and are working for a boss, rich people the boss, how frustrating is their own business. "Before the introduction on a station employee told us that" don't monkey, even the King was pushed away, so, the theater is good. "
In January 2014, independence broadcasting sectors from a fighting fish TV, and sponsored bargains in subsequent years include WE, IG, including a well-known Gaming Club, was in the eve of the Sturm und drang of the esports industry pros and audiences, such moves will undoubtedly have great appeal and eyeballs.
From DOOM3 challenge bonus rocketboy on the great wall receives 1 million Yuan has been for 10 years.
Gaming events in the domestic heat also played a role in fueling the 2014 LOL S4 bonus pool of more than $ 2.13 million, US $ 1 million in prize and DOTA2 International Invitational (Ti4) tournament prize pool will total more than $ 10 million, winner of awards up to $ 4.73 million.
Fish of the big spenders in March 2014, launched the "King of the road" activity, as long as the eligible for the betta TV prefix ID, betta platform's exclusive live, broadcast market and audience, and eventually served in the LOL get "King" title will receive an award of 10,000 yuan to up to 200,000 yuan. In October 2014, betta sign before LOL Pro and if wind and famous LOL explains ash, community and even spread the ash news sign up to price of 15 million Yuan.
"At bucket fish put circle in of people are under has, 15 million certainly is pulled light, but yiqian really didn't people wants to had play so big of hand Ah," domestic a electric competing Club Manager memories up at of stories, now still couldn't help excited, "not who didn't money, is didn't people dare so burn money, everyone are think this grandson put ' rules ' are bad has. "
Already, games, live video crazy people because these keywords these changes that are taking place are more agonistic.
"After all Li Xiaofeng that people can met not seeking, most actually is unknown, led with monthly six thousand or seven thousand of wage then to entries spell bonus, playing a 35 also out can't results has will consider to community sent resume has, even is wants to to open Taobao shop also does not necessarily earned get money," above Club people such told we, "but now not as has, I playing not game, I also can to dry explanation. Even if you're not playing well, as long as the paying audience, will be able to hold the money. Betta is for you the way out. "
Betta back in time to the birth year, youku, Tudou video website has been adequate to meet the vast majority of people on the Internet audio-visual needs and imagination, and in that time, netizens have like small contact a station, b station even earlier Niconico barrage of video sites, this new thing they spread quickly.
And Dang social began flock to sought after "play scene", and "II times Yuan", concept Shi, new of "play scene video live" this has China local features of products (it both draw has Twitch of form to game live as main content rendering way, while and introduced has in contemporary China Internet Shang most loved of play scene) is and suddenly as night spring to General in this group people popular up.
In about two years time, fish is at an unprecedented speed and scale up rapidly, attracting thousands of users like Craig joined.
As anchorwoman
"Betta, this really is like fighting fish," Xiao told us, "really. "
2014 games video-streaming website Twitch was acquired by Amazon for $ 970 million. It is also in this year's national day holidays, who finally reached in The Last of Us three weeks when the Platinum achievement under the disgusting, she boarded at a station before repeatedly seen betta, and registered the account a week later, she applied to anchor.
Spent has not to 3 Yuan, submitted application information second days afternoon, small on became has bucket fish of certification anchor, despite she also no expect by shots broadcast to life, but initially for more than a months of situation is particularly dismal, basically no how many people watch she of live video, weekend night recorded one or two a hours, small is found not only no how many play scene, even audience also only district more than 10 people. This situation lasted about a month, in small where the fish are getting bored is about to give up when a chat with friends in the Group made her Avery.
"Although it is a PS game group, but other than the GTA, while everyone seems to talk about most is that slag, LOL, I compared, compared to discovery and LOL, Hearthstone, the host did not how many people see at home. In that case, I'll try hearth slightly, "who told us," I used to play magic cards, Hearthstone how hard can it be? "
Is really difficult.
December 2014 weekend of most time, small where are in play GTA5, to has night is will every now and then to playing several Council furnace stone legend, to has month, she has spent has more than 1000 more open card package, but ladder grade is card in has 14 level, has into has 13 times arena, only 5 times reached has 12 WINS, concern who also just slowly growth to more than 100 more people. On small for, live and she zhiqian play game of difference just is, yiqian she just himself or and friends play game, now she is put himself play game of process put in online let audience see, in live in the, she has never not how talk, only some several sentence also just because hand brand bad and himself, sometimes luck enough good words, live process in the will appeared more than 10 over play scene, but even small where see has also often does not reply.
"I was a little disheartened, Hearthstone's face, and has been for so long, I felt nothing special fun place, I just thought was an honest friend to play the GTA. But there are some not resign myself to some anchor the game playing well without me, look a lot taller than me where not to go, but popularity is higher than me, gefilte fish is more than I do. I was not satisfied with some. "Craig told us.
To bet this breath, small deliberately spent has two or three days time to bucket fish Shang compared hot of game anchor of live between Watch has a again, and put Forum in past everyone discussion bucket fish, and furnace stone legend, of post turned out a page a page to see has a again, last she obtained conclusion, in bucket fish Shang compared success of female anchor or by playing walking to attract audience, or is has himself sharp of style--certainly, anchor also to can calm face audience of taunt and abuse.
Craig decided to start from their own heads, and old picture of himself made some whitening amendments replaced the previous QQ expression as avatar, she knows she is not cut out for selling cute and dear its routes, so, who decides to put his side reflected in the everyday life.
"Has once, opposite Mage only 7 blood, I think to stability win on shouted has sentence ' this Xia stability as dog has '," small memories road, "results abruptly let family God pumping put I reversed has, following on brush play scene booing" stability as dog ", at I also really some virtual, but wit of I immediately on ' Wang barking ' has several sound, then everyone on are is happy has, also on didn't again entanglement has. "
Craig began to interact with audiences, she built a QQ Group, in the Group also met with several online eating you can talk to friends, and before the extremely boring personal harassment eventually removed, small and even put up their Twitter address.
"I received the app, ask about not about, I thought I'd made a mistake or a joke, went over and asked the next, resulting from fighting fish that came, directly asked how much money I got irritated, straight back, black. "Small who indignantly told us that
"MOM says, the Internet is a scary place, she's got a point. I don't understand how did he know I'm a little letter. "
Although ladder rank eventually or stay in grade 10, but in more than a month's time, fixed broadcasting five hours a week of attention but gradually grew to more than 800, most-watched a live broadcast for almost more than 2000 people.
Who got what?
"See the ' Peas ' no, that's why I just got bonuses," small side over, pointing behind the cat, cheerfully said, "accidentally, I also make some gefilte fish, the blood money come out the same way. Ins and outs, but I put on the hearth to open packages of money hasn't been filled yet. Such a count, plus electricity, networks and a variety of snacks at sixes and Sevens add up, I lost some of them into the fighting fish. "
In fact, the small who can feel it around more and more people to play the game, and the size of her male colleagues usually discussed most often is LOL and DoTA, betta Watch games were also on start up.
"I've heard many people say there is no bullets can't watch video, I was laughing at that time and now I have. "Craig said," but a lot of times you need to know to play the game is actually very tiring thing, and many people are born can not play. So I feel like I can understand there are so many people on the betta to watch others play games. "
Small who live the longest one lasted 4 hours and 34 minutes, remember so clearly, because she loves while playing games at sunset time (Before Sunset) read the trilogy. But who has lost count of how many times they have seen others games live from the afternoon to see the early morning, sometimes she even because in watching others if you yourself live video and lost the game on the viewers laugh at – fighting fish, users while watching other anchors anchor in their live act called "rounds".
"A sense of participation? ridicule? empty?" Who could not explain why they sometimes stage generally addicted to watching others play the game, "our generation is more or less ' House ', maybe everyone is just ' home ' with nothing to do to pass the time. "
However, even more people may not have realized that fighting fish in the extent to which changed the barrage and live video of the traditional model--the "barrage of live video Web site" is not only not "home", surprise surprise, rather than have the potential of mass.
And a, station, and b station, different, bucket fish and animation, and comic, has sharp II times Yuan features of "House" elements and no more big relationship, and play scene video website of UP main different, bucket fish Shang of anchor need directly face audience, and past of play scene different, bucket fish Shang of play scene is in content producers and consumers Zhijian rates synchronization produced of. In the fighting fish on, users not only see live video and send a barrage of passive spectators, but also is an active participant. Betta users do not need to make MAD, does not require knowledge of the video clip, even live cats are attracted to the audience.
Anyone can be an anchor, which always became popular because of this or that reason.
Vanity Fair
And little different, Chen is a popular anchor on the fish.
She initially played betta simple only because the newly installed 20M fibre, before that, she said she played the Blizzard of "almost all", of course, there are hot LOL. However, she was welcomed by the people on the fighting fish to a large extent playing games with her and not, depends more on her singing and playing the game shown in the process of self-evaluation "your truth" features.
"I love fish, really. Fighting fish are mainly popular, viewers, and then there's Cong. He himself has no shelves, often playing with anchor gaming, I just ran. "Sloppy Chen described this in an interview may be present, China stole the rich second generation.
Chen in fighting fish was completely on fire, and this trend is spreading from betta platform back into the wider Internet space, led the Internet again and the fish's attention to her interest, "jialing" nickname came into being. In the opinion of many, the self-deprecating "is 1.8-meter", live audience is black not black in their female anchor has become a sister betta, in addition to live her self-deprecating and ironic style, let more people talked about was that she and Wang Sicong from time to time in front of a live talk to each other, these tend to attract a lot of fans.
"At one point, a young man stopped me in the street, but didn't think I picked up a pen wants to sign him, he had gone. "Chen told us that" some friends know I do live, but not as many as, after all, is not really red. "
In fact, Chen now has more than 280,000 subscribers on the fish, as at mid-April, access to fish than 134t.
Anchor's popularity, the higher returns for the more lucrative. Live on the flag, Tiger and other gaming platforms, this specific form of return obtained by recharging for the user flag coins/coins, beans/Ricinus communis L/Y coin silver, and on the fish, it is gefilte fish.
If satisfied with the host, the audience, will be presented to the latter of these virtual equivalents, which are anchors on live video platform largest of direct income. More audience, more access to fans like anchor income naturally rises. In order to get men's attention, there will be a female anchor boredom while walking in a sexually explicit manner in front of a live, some anchors is trouble to ask the audience for live fish ball.
Anchor, the audience and the full value of fish is betta.
Bucket fish 2014 year-end planning displayed, this a years get fish pills up (144.6T) of game anchor is popular cloud, as to April mid-, this anchor of fish pills has cumulative reached near 323t, according to bucket fish of award rules, deduction personal income tax zhihou, 2014 years Qian 5 months not to of time in, he in bucket fish Shang get of income on has over 140,000 Yuan Yuan.
Gefilte fish only part of the anchor in the fighting fish on the platform to earn income. If the host has enough popularity, official cooperation with the Agency, signed an anchor from betta get basic pay per month, popular anchor would open shop or endorsement for Taobao shop to get additional revenue. Bettas live 2014 peak the highest and anchors most concerned about ash, for example, in his Studio page, his endorsements, including luggage, clothing, snacks, such as 5, a shop and a travel Web site. Presenter endorsements are often merely titular, then pulled from shop a number into each year. Also, there are many anchors will open their own shops or even create their own brand, "fans of economic" brand for more rewards.
Platform for host is making money, but in the eyes of platforms, anchor plays a similar role.
"Anchors like Sol, sending sister really is too precious, the anchor where the audience will go along. "The video industry, who asked not to be named told us," with audience flow, the flow there is advertising, so you look at the site last year to head anchor is the win. "
In December 2014, betta contract with the Tong Google b station broadcasting black issues in court, and back over the past year, bullets dug between the video-streaming website corner and onstage rivalries also dizzying.
Anchor in between competition, competition between platforms, such a situation is worse, but between reality and the Internet made a nuanced and ambiguous state.
If you say "jialing" influence is only fighting fish storm names and related circles, then, Angelababy (Yang Ying) as well as popular stars such as TFBOYS in a betta live on the platform suddenly to unprecedented concern heights. Neither the actress nor the teenage idol group, from the moment they chose to live on the platform as a whole, fighting fish is no longer just a limited barbarian identity in the world of the Internet.
Bucket fish are became increasingly popular, but hanging paradox of place may is, if it zhihou development for a popularity platform, large user and the star of influx on including Qian electric competing players, and daily in the of general staff, and lovers, zainei of online of anchor are for, may will became not small of threat, on mass of attraction and commercial value, apparently cannot and those reality in the of Star par.
Popular anchor, on the Internet and in real life are two totally different concepts. Not everyone want to completely break the gap between reality and the Internet.
"I hope people do not know that I live in better because I feel slightly embarrassed, after all life and show me there is a difference. "Chen told us.
Undertow
Until now, the betta is a source of complex stories. The story comes to a stand, fighting fish and the fly animation (hereinafter "alpha").
AcFun registration in Guangdong Administration Council of company name for "Guangzhou love porridge network technology limited" (following referred to "love porridge"), according to Guangzhou love porridge network technology limited articles displayed, April 2014, the company by Chan Siu-kit (9.9 million Yuan Yuan) and Wang Qianhu (100,000 yuan) common funded established, October, company equity structure occurred changes, Austrian fly Chairman Cai Dongqing a jump became funded 9.2 million yuan of big shareholders, and Chan Siu-kit of funded amount only for 800,000 yuan. Betta site registered in the Administrative Office of the Guangdong company called "Guangzhou betta network technology Co Ltd" (hereinafter "betta network"), Chan Siu-kit in April 2014, invested 10 million Yuan to set up, in October, the company capital places is increased to 12.2429 million Yuan, Cai Dongqing capital 4.6829 million Yuan.
If in a station and the story, which play the role of being used, then another protagonist of the story, is worth more than 28 billion yuan of Alpha animation so obviously do not suffice. Perhaps in some sense, and betta future growth, the final decision on it at alfy what kind of strategy is in place in the territory.
From the actions of the past year, fighting fish apparently succeeded in getting everyone's attention. Eye-popping wild style but it also made the industry waiting for mayhem to the curious state of mind, we almost all have such questions, this flat ground the company at first glance what is money?
In fact, the and the stark contrast to unfurl high pies is that betta in the commercial was "be careful"--of course, if fighting fish is successful, we could use "rational prudence" to praise, and failure, of course, can also use "slow would totter hours" to accuse it.
And the battle flag, Tiger and other broadcast platforms, betta users does not directly charge way to get fish balls, and must be obtained through everyday tasks, but this does not mean fighting fish in which no commercial measures. In addition to the basic "information-bound" and "check in" and other daily tasks, user if you want to get more fish, you need to swim to the other page online registration, upgrades, and recharge to achieve, which offers rewards of up to 100,000 fish to the user feedback. Not surprisingly, these games are listed in the fighting fish Home promotion of cooperation projects.
On April 13, 2015, betta introduced "pay system" and "shark's fin" to achieve a disguised VIP Member system and promote fish ball inflation objective. However, fighting fish there is no fish balls into and anchor extraction, which means that it hardly get much benefit from these measures.
Almost all fish no interests of respondents spontaneously expressed doubts about this platform audience, they generally felt that the audience level of fraud may far exceed the contract amount for the anchor. Most exaggeration from a retired esports pros, he pointed out that the betta's true audience size is often broadcast on display half or less of the number, and these fraud even was the result of site and anchor worked together by default. Although they acknowledge that this argument has no actual evidence.
In heavy fog, many people doubt the fighting fish.
"Don't mention money, Twitch did make money, live video is burning money, is the first loss. Even excluding water, betta back down at least a small 100 million, "a video industry expressed concerns about the betta," since fighting fish to play, well, everyone is making money, also began trying to burn the money, then how long do bettas can carry? "
Foreseeable in the future is not in a short period of time, the betta may continue to maintain the current high input, high growth, high risk, low return gesture. For the betta, the future is not easy. Bullets video broadcast industry as a whole, the same.
After all, once the buying process, video, site of fierce fighting for everyone was too bitter Ming impressed. No one knows, fighting fish volume is solid enough to guarantee it until the moment of final victory. Or rather, no one knows, in this new trend after a turbulent, live video can eventually leave what is the endless sand was founded the gold, or that pays top academics.
Everyone watched curiously and wittingly or unwittingly involved.
Xiao said in an interview,
"Betta, is cruel in itself", "but in the end stayed, it would have to be a big fish. "
Fighting fish, this is the rationality.
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