2015 their Government work report puts Internet "+" national development strategies (set ' +' the Internet action plan, mobile Internet, cloud computing, big data, Internet of things, combined with modern manufacturing industry, promote the healthy development of the Internet and Internet financial e-commerce, industries, leading Internet companies to expand the international market). Report made no direct reference to agriculture, but in fact, agriculture, rural areas and farmers need Internet + led. This article from the current "Internet + agriculture" problems awareness perspective, some suggestions on rural market-oriented Internet start-ups.
First, "Internet + agriculture" cognitive limitations
Various kinds of "Internet +" research reports have been issued, the earliest published reference to agriculture is Tencent (smart-cool Penguin Tencent Research Institute published in May "+ of the Internet" report, first for Internet + agriculture, Internet + other Chief livelihood, education, Internet + Internet + medical, Internet + life + financial + services, Internet traffic, Internet). The Internet + agriculture chapter points are:
(1) rural business: the end of 2014, more than 200 e-commerce Township, covering more than stores more than 70,000 in 2016 is expected to rural net purchases exceeding 460 billion yuan. Business on behalf of the company as "an acre of land" (providing agricultural price information search services, solve the problem of poor supply and demand information in traditional agricultural).
(2) rural business logistics: to solve the existing problems of rural logistics service is not perfect, with the original channel resources logistics agency work, construction of county-level service centers and rural distribution points. Representative-East service shops and service centers at the county level as the main strategy in rural areas, services and distribution over 5,000 villages to recruit 5,000 "village extension agents" to help farmers online.
(3) loans: loans rural folk debit and credit channels active, which contains rush opportunities. Business on behalf of the company to become rural village portal website launched village credit, village into financial products, to be accumulated through the platform's more than 600,000 villages and covered more than 200,000 "Internet village" resources for landing.
(4) data and cloud computing applications in agricultural production and in the production of agricultural seed selection, planting, harvesting, and other links as well as for recording and tracking of information in the processing of agricultural products, food safety supervision. Based on private capital are yet to see a typical startup appears.
This report is mainly based on broad market space for the meaning of electronic commerce in rural areas. This is exactly what the current study on Internet + agriculture and part rural electrical contractor, O2O in rural areas of limitations. Including Ali, Jingdong, a number of enterprises to the countryside painting, primarily in their own point of view, mainly to expanding farmers online shoppers is to allow farmers to spend money, rather than a way to help farmers make money.
Second, the "Internet + agriculture" blue agriculture and benefit farmers, thus achieving platform value
2008 Spring Festival evening song of the migrant worker Wang Baoqiang migrant workers play in the classic line: migrant workers earn money easy, money more difficult! e-commerce market in rural areas on the basis of the increase of farmers ' income. Increased income is two-fold: to provide more jobs, leaving the land of migrant workers leaving employment; agricultural production upgrades, achieve higher added value. Personally think that income depends mainly on the latter, so as to drive more migrant workers on the road to get rich jobs in their hometowns. In practice, so don't think much of:
1, represented by the Ali, East of Beijing enterprises, last year started doing some business activities of the countryside to paint a wall, sparked heated debate. Aims to market electricity to more rural areas, rural or rural O2O concept than substance. From its commodity classification, mainly industrial products to sales in rural areas, this process more favorable prices, product quality assurance, although lift is also benefiting, but vision still is to get farmers to spend more. In the process, such as Jing dong recruiting promoters can provide some jobs in rural areas, but the number is limited and the salary is not high. From this point of view, Ali and Jing dong such efforts will take more then pay a greater price. When Ali started the slogan is not difficult to do business in the world, in helping a group of freelancers to achieve rich dream Ali during the commercial value of the platform. Electrical contractor to the countryside but this block, seem to have forgotten the beginner's mind. This is Ali, East of which used to be the city's biggest companies are grounding performance.
2, Tencent Research village, mentioned in the report, and an acre of land, while the pen is not much, but the value referred to in point focus. An acre of land as a rural business case, village, rural lending case. But in fact, every village known to more people is the rural business concepts, and is considered the professional painting the walls in rural areas. Only from a business perspective, village and an acre of land, are to provide information and a certain social functions.
But with the Beijing East, Ali's position differs from the outset as agriculture, services, village core is to control rural areas effective channels of various resources, such as farm shops, rural radio, wall, information bulletin, village officials, and through the development of integrated marketing of rural information landed on the line. The expansion of a region, a region, this work is actually the city of 58 came a similar path under the line in the village of scattered villages and towns expanded, do what others don't want to eat people can't eat the bitter.
But this remains based on rural portal website, and electric business channel angle, and cannot to farmers brings more more big of affordable, remember a times home Xia, home people told I, near province road of House of that wall a years has a hundreds of block (this two years estimated price rose has points), this is insignificant of, also than a village delivery member of income to of affordable. Therefore, is a village or an acre of land, if only limited price search, classification of information, social networks in rural areas, there is a lack of support of subsequent development or maximum benefit farmers. Not limited to rural areas in General, after all, expensive, limited its channel value, this is a rural house prices and property prices in cities.
Some say every village is a professional painting company valuations could exceed 1 billion in rural areas cannot be understood, bubbles from growing too big. But the limitations of opinion on this point, Le mode of rural credit, village, is on the farmers ' Entrepreneurship provides more help useful, and are truly benefiting. More products on this concept in the future, the valuation is not 1 billion level issue. Of course, the actual operational level, unknown.
Third, Internet + vision of agricultural business scene
How to give farmers more income opportunities, individuals of the following business scenarios envisaged.
1, happy farm, a virtual reality version. Modelled on the virtual scene of happy farm game, opened in rural areas correspond to the reality in rural areas, by local farmers in the rich farming experience handle, transmit information in due course on the farm by network video, for have the means and needs of the people of the town to choose.
2, pollution-free special for the common people. Now rural New slogans, such as get rich raising cattle (not the scalpers). To breed a high value (a whole cow selling million) of cattle, for example, can raise way, a group of friends subscribe for breeding cattle. Daily scene in the breeding process by mobile phone at any time to view the video, even in cattle body fitted with sensors, and so on. Habit can be their own consumption or gifts. For example, some powerful companies will rent a mountain in remote areas, hire someone specializing in growing fruit, harvested to employees as benefits or as a gift. This can also be accomplished by methods of delegate of the villagers. Once in special manifestations of food so as to make more civilians. Jack Ma elected global United Nations women represented
3, child life experiential education. Always have some city parents feel their children never know suffering, what some specifically looking for something to give children the opportunity to experience life in the country. In an entertaining manner and some television stations broadcast some city kids to experience life in the country programmes. With the development of online education, experiential education is expected to pass this life network combination of reality and be more widely promoted. Thereby bringing alternative income opportunities for farmers.
In short, does not target thought to increase farmers income, "Internet + agriculture" is a hooligan! let alone using the Internet + agricultural manufacturing concept, rural, rural O2O Rodeo ring in the countryside in the name of money. While only really provide farmers with the help of "Internet + agriculture" innovation in order to gain recognition of the farmers to the heart, which is the biggest claim of farmers. In this feelings, in order to obtain a broad Blue Ocean.
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