IPhone is the world's most popular mobile phone, in the United States market iPhone user loyalty is very high, over 90%, quarter of 2014 years Apple in the United States market share is 47.7%, more than all of the Android Smartphone market share, iPhone in the United States market popularity.
Become Apple's largest market in China
IPhone also popular in China, according to data from market research firm kantarWorldpanel from December to February, the IOS devices 27.6% market share of the Chinese market, iPhone6 and plus market share in China reached up to 10.2%, know that this is a cell phone more than 5000 Yuan, the Chinese market has always been dominated by low-end mobile phones.
2014 fourth quarter, Apple with the introduction of two big screen iPhone handset, sales 74.468 million iPhone mobile phones an explosion 46%, revenue reached $ 74.599 billion rose 30%, net profit of $ 18.024 billion an increase of 38%, all this is high. Chinese market in this quarter became the company's largest market, according to UBS (UBS) estimates that the total market iPhone cell phone shipments in China 36%, exceeding the United States market share of 24%.
Face of China's huge market, Apple was not enough attention, due February 2015, its only 12 stores in China, and Guangzhou as one of China's four major cities was until this year out of the first Apple retail store. Apple's high prices and selling and too few outlets in the Chinese market in China as most Apple refurbished machine areas.
Refurbished machines in China
Refurbished iPhone made in China, Hua Qiang bei in Shenzhen's most famous, in March this year the global times reported, shennan and Hua Qiang Nan lu flying times Tower of Babel communication market, a large number of refurbished used phone, second-hand phone business here with a special machine to the shell to suppress renovation, reconfigure parts and repackaging. According to industry sources, the refurbishment of an iPhone as long as 5 minutes.
Apple sale Hou for booty phone "wash white", 2014 Shanghai cracked a single case, Shanghai big Austrian communications market of franchise second-hand phone of stall will dirty phone sent to Hangzhou of "love front workshop", in no invoice and warranty card of situation Xia "love front workshop" a engineers on to warranty period within quality fault of name for sent repair who replacement phone, in short a years within the engineers on get has 86105 Yuan wouldn't.
This year suddenly hung up "orange" that its iPhone mobile phone American Matt lost during a party last year, after nearly a year to sell to China's "orange" hands, then Apple iCloud led "orange" Matt shared photos taken on the new iPhone in his hand.
Apple has been sent to the user machine maintenance are taken only for the repair of policy replacement costs around 1598, and if selected maintenance maintenance is 1298, such circumstances will select a replacement for most users. In 2012, however, when the United States released by the market research firm IHS report iPhone5 item cost if 1238, even replacing a new cell phone that Apple was still profitable, but more often the so-called replacement is often the user's mobile phone to replace a Board.
According to industry to introduce, these boards are not necessarily a new motherboard is often returned to the repair center to fix the motherboard replacement down to become "good", the user replacement cell phone motherboard is probably that these cycles many times "good".
Even the replacement product back to the factory as new social channel shipping. 2011 famous fake groups Wang received a single delegate, the other Apple stores, joy city in Beijing bought an iPhone4, phones, enter mobile phone serial number from the Apple website only to find that the warranty and poor official one-year warranty for 6 months, Wang Hai, that "we have every reason to believe that this is a refurbished machine"! Not toys improper shipping tools large parts of
Apple in the United States the company sells refurbished iPad, iPod, MacBook and other products, is not selling refurbished iPhone mobile phone. 2010 iPhone4 news as a result of a bad antenna design problem led to phone calls, Apple promises to iPhone4 recovery and give customers a full refund, but Apple has no information to show that recycling cell phones how to handle it. China's parallel channels effective help Apple sell refurbished machines, perhaps such recyclables to these non-developed countries, such as China.
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