Monday, October 19, 2015

Aftermarket platform one hand service upgrade vehicle owners do not have to

55ee3c9fb09b154871

  One hand was founded in 2013. Zhou Bin, the founder, said: "when we compete with the 4S shops, their market they cut the cake. "

  Now, Zhou Bin on the one hand there is a new plan. First, he wanted to have one hand a home owners do not have to go to the store can be consumer auto service enterprises; the second is, with one hand and the traditional relationship between the 4S shops, now by the competition into cooperation.

  In the two new planning guidance, there is one step forward to a new level, which is based on the mobile scene, the owners wouldn't have to the auto shop can complete their want in sheet metal spraying services. In-store size, in addition to their own site to build shops, one hand still his main business – sheet metal painted into the 4S shop. This on the one hand, reduce the cost of expanded store, for 4S shop inventory of its repair and maintenance services.

  As of now, there is one hand has five stores in Beijing, stores will open soon in Wuhan, and Shanghai store is also in the middle of planning. Beijing has more than 200 employees, part of the staff responsible for operating online, another part is responsible for the line of sheet metal painting services. For both online and offline services capabilities with one hand, online store functionality is more of a production function was to make an appointment online platform capabilities provide entity services support.

  Zhou Bin said, repair this thing in the service scenarios in the future will be a very significant change, from the past emphasis on offline services experience into a scene based on mobile consumption experience. In the past, conventional 4S shop repair service is customer and forms to complete the business face to face. In mobile consumer scenarios, customers without the need for face to face with merchants, but placed directly on the vehicle in businesses and stores.

  Zhou Bin, in order to meet the problems need to be resolved between the customer and the business trust, online payment, transparency issues. It can be said that the solution to these problems is one the main direction.

  These issues have been resolved, the ultimate result is that the customers don't have to shop. At home, in the company, a business trip, and several scenario, customers can be in a car repair shop in one hand; after the repair, with one hand and then returned to the car owner. Zhou Bin said, our aim is to make the owner feel, car is a cool thing.

  Mobile consumer

  Two years ago, stamping injection of one hand by providing the ultimate service experience and reasonable pricing mechanism, quickly stood out in a sheet-Jet market. Zhou Bin told the business journalists of the State said: "when our services value lies in the ' fast ', quick service, fast delivery. "Customers to enjoy rapid sheet metal painting services, traditional 4S shop insurance was voluntarily given up, go to the repair the car with one hand consumption. Because the same sheet metal painting services, traditional 4S shop needs 2-3 day, one hand within half a day to complete, the price was cheaper than they. So what is faster than the fastest? is not used to shop.

  Zhou Bin, first of all, is to have a reasonable density of shops. This is to improve customer responsiveness and fast door-to-door delivery vehicle for capacity to provide protection. In the past two years, one hand developed from only one store in Beijing now has five stores, the purpose of which is to support future customers not to shop consumer mobile scenarios. Taiji 12 Yuan per bottle of water ideal fullness

  Zhou Bin said: "withdraw delivery vehicle drivers we will also set up a special team, shunting of the driver team is mainly responsible for the door. We are also equipped with a set of driver personnel delivery system, to ensure that delivery link problems. "

  Background on the one hand operator is online immediately upon receipt of customer booking order will further confirm the specific time and location, and then send the driver who comes to take the car.

  Drivers after officers drove to the nearest the customer location has one hand store delivery to maintenance personnel. In the idea of Zhou Bin, and this process is monitored by mobile phone video, monitor drivers from car to car to the whole process of delivery services in order to achieve the objective of information more transparent.

  2-3 years ago, Zhou Bin, who thought of that thing, but because of immature technology and market environment have not done. The situation is different now, payment issues, video technology, bandwidth problems have been solved, with one hand just integrate these technologies.

  In addition, unlike traditional 4S shop, one hand will have their own set of effective pricing mechanisms, according to customer's vehicle preventable injury degree with different fees, but certainly is a most customer acceptance of a price.

  From competition to cooperation

  Zhou Bin said: "entrepreneurship is a process of side to side try. In the creation of one hand at the beginning, we never think of the future, one day we will hand the 4S shops, most will think of one hand may be in the 4S shop next to open a storefront. "

  2013 with one hand when it was launched, the main competitors are traditional 4S shop. Zhou Bin the entrepreneurial state that, one hand sheet metal was chosen spray as a market entrance to two factors: one is the sheet metal painting easy standardization, standardization on the easy scale; the second is sheet metal painting is good at business, easy and traditional food market 4S shop cake.

  In 2015, the competitive landscape has changed traditional 4S shops invite one hand managed their own plant business, one arm into the sheet metal painting business of operating traditional 4S shop.

  One car brands 4S shop manager have said to Zhou Bin, you look shop address, but we have a lot of idle resources, we do it together. Finally Zhou Bin readily accepted each other. Called a large number of idle resources, mostly 4S shops by third parties the onslaught of new entrants, the decline in business.

  According to Zhou Bin introduced, there is one hand has cooperated with Toyota 4S shops in Wuhan. 4S stores all the sheet metal Business Jet managed to have one hand, 4S stores while keeping its car service, maintenance, machine repair business operations.

  After both hands, for 4S shop, reduce the rate of a waste site on the one hand, on the other hand increase the size of its revenues. Zhou Bin said, one hand managed Toyota auto 4S shop sheet metal painting business, but more than Toyota Motor sheet metal painting, other brands also can go to shop. Most important for one hand, save shop money.

  At present, in addition to cooperation with the Wuhan Toyota 4S shops in addition to a one hand will be settled in other cities of various car brands 4S shop, is also planning to open up the cities of Tianjin, Guangzhou, Xian, Zhengzhou, will be opened this year in 10 cities.

No comments:

Post a Comment