Why did Microsoft Surface Book launch notebook Keep the Windows influence

Beijing time on October 8, when the brilliant Microsoft rule the PC industry, the company did not launch a notebook, but when the PC market decline was accidentally exposed Surface Book. According to the online edition of the Wall Street Journal published an article, at a time of rapid transition to mobile computing industry, Microsoft wants to maintain its influence, it must be reflections on the old model. Clearly Microsoft, Apple and Google leading the mobile world, can't let Windows marginalization.

Microsoft Press Conference to launch a portable Surface Book

The following is the full text of the article:

In Microsoft-dominated PC business for 30 years, and the company did not develop their own notebooks. Until now.

Microsoft now enters the field of notebook, on Tuesday released a Surface Book, reflecting the changes in the PC business. It shows that in a fast transition to the mobile computing world, Microsoft to maintain their influence, you have to reflections on the old model. Yang yuanqing Lenovo representative of China enterprises

Since its launched in 1985, the first version of Microsoft Windows systems, the company is satisfied with their identity as software providers, hardware companies such as Lenovo, HP and Dell have left to do.

But over the past few years, the industry has been in transition. The decline in PC sales has forced hardware manufacturers to focus on other business areas for growth. Meanwhile, Microsoft's own mistakes almost made the Windows ecosystem is excluded from the system for mobile devices. It forced Microsoft to develop independent mobile phone and tablet computers to ensure that Windows Mobile devices can use.

However, Windows notebooks in the market is not in short supply, so Surface Book likely will be listed at the end of this month on Microsoft and PC a test of the relationship between the partners. But as between Microsoft and PC makers still need to rely on each other, and bilateral cooperation is likely to continue.

Although overall PC sales have been in decline for some time, but the laptop is still a growth area. Market research firm IDC expects notebook shipments will reach 164.4 million units this year, the average annual growth rate for the next 5 years 1.2%. Microsoft's new laptop is likely to erode its Surface operations, starts at $ 1500 will limit it to high end.

For Microsoft, partners in an already full of similar products in the market launch notebook seems to be difficult to understand. However, Microsoft needs big screens to show off its latest Windows System. Also, Microsoft, business-oriented Tablet Surface some success has been achieved. In addition, according to the financial reports of Microsoft's recently announced restructuring, high profit margins for Microsoft Windows licensing revenue to overshadow the ambitions of the company in the field of low-margin hardware.

So, although Microsoft launch notebook is a gamble, but it is controllable. If it does not do so, price is unsustainable. Apple iOS and Google Android rule the mobile world, Microsoft is very clear, and that is the need to maintain Windows's influence.