Word take-out through the Department in three APP--Amoy, PayPal, mobile Taobao, meaning Ali full force O2O
On July 28, this huaxi City newspaper reporter was informed that Alibaba Amoy little APP transforms into a reputation away, while PayPal and mobile phone two Ali Taobao APP at Home also launched Word take-out entrances. Reputation network is Alibaba O2O local living services brand. Alibaba recently around the mouth movements again and again, began to fully develop the O2O business.
On July 27, Alibaba announced Vice Chairman Tsai as Word of mouth network Board of directors Chairman of the Board, further indicate that Alibaba will in full force: O2O local living services. Before that, in early July, Baidu CEO Robin Li said Baidu glutinous rice to invest 20 billion yuan to Baidu's Group brands, "our goal is the first in the industry. "In January this year, group net announced the completion of $ 700 million in financing. With the new Word of mouth appearance and reputation sells through Department of three large APP, catering O2O has put together the BAT three giants in the field, industry has entered the era of Giants competing for.
Ali Tsai at the helm to create new Word of mouth Legend of the PayPal mafia entrepreneurship
Amoy Ali group is a mobile catering service platform provides functions such as ordering takeout and, users find little to search for nearby restaurants, fruits, drinks, dessert-take-away information, and little business in December 2013, to test the waters out, reached 100,000 copies of the single day peak in January 2014. But the last two years, and little market share declines, quarter of 2015, and throughout the online takeaway market accounted for only 4.73%.
For the Tao's development strategy, there are many voices of doubt. O2O is not a traditional restaurant areas of expertise, and Amoy dot mode is equivalent to restaurant opened a Taobao shop, operation, maintenance and management require the restaurants themselves, so restaurants tend to use third-party platform to help operate the online business. It is reported that, since dots of offline promotion mainly by the agents responsible for, third party partners mainly by merchants settled in the order after charging into management is decentralized.
Tao added reputation platform, vulnerable under the line is expected to be made up. Scouring the little Ant gold clothing line business resources and teams, will inject a new reputation platform, core strength. Ant-gold suit says new reputation will carry Ali Baba and the ants clothing has always been thought to "platform", "ecology" of the operation in a manner. The ants gold clothing line auxiliary, and dots are no longer alone.
Alibaba announced through the word and before the Amoy Taobao is dot, PayPal, mobile on July 27, Alibaba announced Vice Chairman Tsai as Word of mouth network Board of directors Chairman of the Board. This is Tsai as after joining Ali for the first time specific businesses. Appointment of Tsai's Executive in charge of reputation networks, highlighted the company's focus on O2O local service. In addition, the ants Fan Chi gold suit will serve as Word of mouth network CEO, responsible for day-to-day operations.
Aimed at catering O2O sword refers to the Group and reviews
Reputation was founded in 2004, was focused local life, including food and beverage and lifestyle information. Two years later, Alibaba injection of Word of mouth network, first joined the Department in reputation enjoyed a dividend from Ali. Period through a partnership with Yahoo, Ali wangwang, and Taobao, China, Word of mouth network's explosive growth, glory days, daily 2 million unique visitors, 10 million hits.
In 2008, Alibaba acquired a wholly reputation network, network integrated into Yahoo Yahoo China and Word of mouth reputation. A year later, however, Yahoo Buzz's performance declined. Reputation network and "married" to the company. Stop promoting after 2011 word of mouth network, out of the public eye.
In June this year, the company suddenly announced "back to" word of mouth network. The Group and Ant gold suit local live services platform company will set up a joint venture, the joint venture company named "word of mouth", even if both injected 3 billion yuan, accounting for 50% a share. "Word of mouth" program starts from the catering service, Ant-gold suit at the supermarket, medical, vending machines and other fields under the line of business will be gradually integrated into the word platform. This back to "word of mouth", targeting nowadays in the field of catering O2O hot group and public comments.
Giant time O2O usher eruptive period
With the new Word of mouth appearance and reputation sells through Department of three large APP, catering O2O has put together the BAT three giants in the field, industry has entered the era of Giants competing for.
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